A Data-Driven Enterprise Encourages Creativity


Click to learn more about author Kartik Patel.

Creativity is the lifeblood of an enterprise! But, it
is easy to get into a rut and do what has worked in the past. If a business is
to succeed, it must constantly generate new ideas and new ways to address the
market and its consumers. Augmented data discovery and the new world of
self-serve tools have added an interesting dimension to this discussion, as it
encourages business users to become citizen data scientists and encourages
organizations to embrace data democratization.

With the increased access to integrated data and the ability to easily, and quickly, perform advanced analytics, business users and the enterprise they support can make data-driven decisions and fact-based assumptions. This new environment can and should encourage creativity. By taking the guesswork out of the equation, the enterprise can integrate facts and data into its brainstorming and planning processes to create new products, new pricing strategies, and new competitive approaches and enter new markets and locations with confidence.

Because users can test hypotheses and theories
without risk, the enterprise is spared much of the failure and missteps that
come with making decisions using your gut or guesswork. The organization can
explore concepts and examine out-of-the-box solutions and counter-intuitive
market responses.

In this type of environment, team members are
encouraged to be creative and work in an environment where data is valued, and
stretching the boundaries of planning and problem solving is something to be

When a business considers the implementation of self-serve augmented data discovery, it should also plan for shifts in culture and management if it is to take full advantage of these tools. As new information becomes available and advanced analytics make it possible to test and hypothesize, users and management teams can adjust tasks, activities, and plans to address changes in buying behavior, competitive response, market conditions, etc.

By building a data-driven culture, the organization will find its team members more willing to make recommendations. When a suggestion is supported by data, there is less chance that a team member (or the enterprise) will fear the consequences of poor results or failure. The entire business team will be more confident in its plans and decisions, and this confidence will unleash creativity and growth within the business.

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