Australia won't advertise COVID-19 vaccine on Facebook but vows publicity

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By Byron Kaye
SYDNEY (Reuters) – Australia’s government pledged a publicity campaign for its rollout of COVID-19 vaccine on Sunday – but not in Facebook advertisements, as a feud continues over the social media giant blocking news content from its platform in the country.
Facebook Inc’s abrupt decision on Thursday to stop Australians from sharing news on its platform and strip the pages of domestic and foreign media outlets also blacked out several state government and emergency department accounts, drawing furious responses from lawmakers around the world.
Hours before Australia began inoculations with the Pfizer/BioNTech vaccine, Health Minister Greg Hunt said the government would embark on a wide-ranging communication campaign, including online, to ensure vulnerable people turned up for a shot.
But a ban on health department spending to advertise …

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