By Nandita Bose
WASHINGTON (Reuters) – Final regulations that guide businesses and consumers under California’s new digital privacy law went into effect on Friday, marking a significant step towards giving Americans the right to request their data be deleted from e-commerce websites and social media.
The California Consumer Privacy Act (CCPA), effective since the start of 2020, oversees the data collection practices of U.S. companies and allows state residents to opt out of having data sold to third parties.
The law gives California residents the right to see the specific pieces of personal data that a company has collected on them – such as smartphone locations, voice recordings, ride-hailing routes, biometric facial data and ad-targeting data. They also have the right to know what kinds of third parties, a company has sold that information to.
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