China's iQIYI to develop regional stars for Southeast Asia push

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SINGAPORE (Reuters) – Chinese online video platform iQIYI plans to launch a talent agency in Southeast Asia to cultivate its own entertainers amid a major push to become Asia’s dominant streaming platform, a senior executive told Reuters.
The company, whose parent is search engine giant Baidu, announced on Wednesday it is partnering with Singapore entertainment group G.H.Y Culture & Media to start a talent management agency to identify and train talent in the region of 655 million and showcase them in its productions.
The move, which comes three months after the streaming platform installed its international headquarters in Singapore, is meant to launch young stars that would be popular with both Chinese and Southeast Asian audiences, said Yang Xianghua, vice president for international business.
“We’re already growing fast, with Thailand, Malaysia, Indonesia, and Singapore as our highest growing markets,” he said. “We saw …

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