How do I look? SoftBank's Zozo offers tech specs to help buyers get skin tone right

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By Sam Nussey
TOKYO (Reuters) – Japanese online fashion retailer Zozo Inc on Friday launched skin tone measuring glasses for ordering cosmetics online, making its latest fashion tech offering as it expands beyond apparel.
“Zozoglass”, a pair of spectacles covered with colour swatches and markers, detects skin tone when scanned with a smartphone for tailored cosmetics recommendations on Zozotown, Japan’s biggest online fashion site.
“Traditionally in Japan you’d go to a large department store, you go to the counter and then you actually try stuff on,” Zozo’s Chief Operating Officer Masahiro Ito said in an interview.
“We’re trying to replicate that through technology and give the consumer confidence to buy online,” he said.
“Zozoglass”, …

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