How Is Big Data Analytics Adding A New Frontier To Ecommerce Space?


Information is the oil of the 21st century, and analytics is the combustion engine – Peter Sondergaard, Senior Vice President, Gartner.It won’t be an overstatement to say no business can cherish success by ignoring the importance of big data. The ecommerce space is no exception that needs greasing with rich insights to cut through the noise.

You would be surprised to know that the digital data universe is growing at a tremendous rate, and its global market expected to reach $105.08 billion by 2027. The ecommerce industry holds a significant share in data growth.The reason is ecommerce stores are using multiple channels to reach the users, storing the user’s micro-moments, and collecting the demographics, that’s generating zettabytes of data. The data is of tons of value if organized and analyzed aptly. The leading players have already started embracing the big data analytics technology to reap great benefits, engage customers, and engineer new experiences.

Alas! All companies are not tapping the potential of technology, but those have used the big data technology tactically, they are standing on the top of the ladder. Got interested in wielding the big data technology with your Ecommerce store to gain advantages in galore? Let’s dive in!Before we …

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