Lora DiCarlo, the sex toy startup at the center of a trade show dustup in 2019, has shipped its latest microrobotic pleasure device. With self-care and wellness on everyone’s mind, Lora DiCarlo said the device, called Baci, and a new training program dubbed WellSx, will teach consumers how to maximize pleasure in uncertain times.
Lora DiCarlo gained attention at CES 2019 after the Consumer Technology Association banned the company’s first female-oriented sex toy, Osé, from the show. In May 2019, the CTA updated its policy to make CES more “welcoming and inclusive,” and the sex toy was credited with kicking off a positive conversation about female empowerment and female-run startups.
As a result, sex toy makers such as Lora DiCarlo, OhMiBod, and Lioness were able to exhibit at CES 2020 in January. The show has continued to deny entrance to porn companies after those groups split off and formed their own show years ago.
Lora DiCarlo’s team, primarily staffed with female engineers, has been busy. It launched the $290 Osé in January and has already sold more than 17,000 units. The Onda — a microrobotic pleasure device designed to replicate the natural “come hither” motion of human fingers to deliver an elusive G-spot orgasm — shipped in April. Now the company is preparing the launch of its second and third “bio-mimetic pleasure devices.”
CEO and founder Lora Haddock has said in past interviews that people are recognizing the importance of sexual wellness and how tech-enhanced sex toys can lead to improved sleep, reduced stress, and better mood.
Baci, which won a CES award for robotics, is billed as an intuitive microrobotic pleasure device that simulates the feel and motion of a person’s lips and tongue, creating gradual clitoral pleasure to help induce orgasm. The company said Baci, which translates to “kiss” in Italian, uses lifelike sensations to meet a diverse range of clitoral stimulation preferences.
The device uses airflow technology, which creates two unique sensations of light suction and rhythmic thrumming, and its palm-shaped body fits in the user’s hand.
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Bend, Oregon-based Lora DiCarlo creates high-tech sex toys in partnership with Oregon State University’s College of Engineering. Osé has approximately 250 parts, more than the number of bones in the human skeleton. Its flexible body and custom controls allow people, either alone or with a partner, to simultaneously stimulate the G-spot and the clitoris to create a blended orgasm.
Baci represents four years of physiological research and five patents, all aimed at addressing difficulties reaching orgasm — something that affects a third of women at some point in their life, the company said.
Product sales have shown non-gendered and female-identified people account for approximately 46% of customers, while male-identified people make up approximately 54%. While it is primarily designed for female and LGBTQ+ consumers, Osé appeals to people of all genders, including male-identified customers looking to experience the benefits of partner exploration, the company said.
Lora DiCarlo has also launched a sexual wellness coaching program called WellSx that complements the Osé family of devices. Each 50-minute session is personalized and confidential. Sessions cost $120 and can also be purchased in a four-pack for $432.
The virtual WellSx coaching sessions became a top priority for Lora DiCarlo after surveyed consumers said a sex coach would be the best way to help them explore sexual fantasies. The program’s certified sexual wellness coaches offer clients advice on how to introduce more sensation, connection, and adventure to their sex life. Coaches also address common concerns like shame, guilt, and low libido and offer confidence-building tools, the company said.
Baci is now available for purchase at LoraDiCarlo.com, retailing for $160. The other members of the Osé family of products, Osé and Onda, are available for $290 and $180, respectively.
Founded in 2017, Lora DiCarlo has 24 employees and has raised $6 million.
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