Consumers spent a record $28 billion in apps in Q3, aided by pandemic


Mobile usage continues to remain high amidst the COVID-19 pandemic, which has prompted social distancing measures and lockdown policies, and has pushed consumers to connect online for work, school and socializing. This, in turn, has helped drive record spending in apps during the quarter, as well as a huge surge in time spent in apps. According to a new report from App Annie, consumers in the third quarter downloaded 33 billion new apps globally and spent a record $28 billion in apps — up 20% year-over-year. They also spent more than 180 billion collective hours each month of July, August and September 2020 using apps, an increase of 25% year-over-year.

The mobile data and analytics firm had earlier suggested that the COVID-19 pandemic would have a long-lasting impact on consumer mobile behavior, as it advanced mobile by at least two to three years ahead of pace. This continued to be true in the third quarter, with all major mobile trends seeing increases…

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