Nissan plots digital course for car sales in a post-pandemic world

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By Norihiko Shirouzu
BEIJING (Reuters) – As COVID-19 threw a wrench into the cogs of car retailing, a senior Nissan board member challenged the chief operating officer to explain what the automaker was doing to adapt to a new era where customers may be reluctant to roam showrooms.
The operating chief, Ashwani Gupta, told the board meeting in late July that Nissan was racing to create a “complete, end-to-end digital journey”, according to three people familiar with the discussions.
He said this would allow consumers to research cars online, have models delivered to their homes for test drives and make purchase plans without ever having to visit a dealership, if they chose not to do so, the sources told Reuters.
The meeting offers an insight into how the pandemic is pressuring automakers in all …

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