Protecting Consumer Identities And Privacy In The Time Of Pandemic


Every cloud has a silver lining. The pandemic has accelerated technology adoption and shifted focus to online ventures. Companies have been pushed into adopting remote work models and consumers have traded loyalties from their favourite brick and mortar shops to e-commerce platforms. Today everything from groceries to gold jewellery is being bought online. It’s convenient and in the face of the pandemic, ‘safer’ for one’s health. But, this shift has also led to a spike in cybercrime and cyber-enabled crime. Criminals have seen the rapid deployment of remote systems and dependency on e-commerce platforms as vulnerabilities waiting to be exploited. Personal information is an extremely valuable asset. And the need to protect it has never been higher. Laws To Protect Personal InformationThe need for privacy legislation is not new. Governments across the world have been working on it for a few years now. The EU General Data Protection Regulation (GDPR) was made a reality in May 2018. A month later, the California Consumer Privacy Act (CCPA) became a law. These regulations were designed to protect consumer identities and give consumers the right to know what personal information is being saved about them. Implementing it has been a challenge for online …

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