Some lending apps thrive on India's Google Play despite policy violations


By Nupur Anand
MUMBAI (Reuters) – At least 10 Indian lending apps on Google’s Play Store, which have been downloaded millions of times, breached Google rules on loan repayment lengths aimed at protecting vulnerable borrowers, according to a Reuters review of such services and more than a dozen users.
    Four apps were taken down from the Play Store – where the vast majority of Indians download phone apps – after Reuters flagged to Google that they were violating its ban on offering personal loans requiring full repayment in 60 days or less.
    Three of these apps – 10MinuteLoan, Ex-Money and Extra Mudra – didn’t return calls and emails seeking comment.
The fourth app, StuCred, was allowed back on the Google Play store on Jan. 7 after …

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