By Pei Li
HONG KONG (Reuters) – Honor of Kings, Tencent’s flagship video game, announced a record 100 million daily active users worldwide and said it was expanding into other genres and forming a tie-up with British luxury group Burberry.
The moves come as the world’s most lucrative mobile game celebrates its fifth anniversary and faces a challenge from a mobile version of League of Legends, the world’s most popular desktop game.
League of Legends: Wild Rift, made by Tencent’s subsidiary, U.S. studio Riot Games, is currently being tested in Asia.
“We are going to expand how players can interact with the Honor of Kings world and create a multi-dimensional brand experience that drives engagement both inside the game and outside it. This could include anime, films, music and even live action series,” Li …
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