TikTok owner ByteDance launches education technology brand Dali for China

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By Yingzhi Yang and Brenda Goh
BEIJING (Reuters) – Beijing-based ByteDance announced a standalone education technology (edtech) brand Dali for the Chinese market on Thursday, becoming another major tech player looking to capitalise on the sector’s boom driven by the COVID-19 pandemic.
Dali, meaning “forceful strength” in Chinese, will host all the education business of ByteDance and already has 10,000 employees, Dali Chief Executive Chen Lin told a press conference in Beijing.
ByteDance founder and chief executive Zhang Yiming said in a statement: “We started to develop interests in the education industry very early on. The brand independence of Dali Education is just the beginning of a long journey.”
Demand for education technology grew during the coronavirus pandemic as widespread lockdowns in China and school closures forced students to take online classes …

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