Unilever to resume advertising on Facebook, Twitter in U.S.


(Reuters) – Unilever Plc said it would resume advertising on Facebook Inc, Instagram and Twitter Inc in the United States after pausing in June due to divisiveness and hate speech on the platforms during the U.S. election period.
The consumer goods company said https://www.unileverusa.com/news/news-and-features/2020/update-driving-a-responsible-digital-ecosystem-in-these-polarized-times.html on Thursday it plans to end the advertising pause next month and would continue to scrutinize the platforms in the post-election period.
Unilever earlier this year joined an advertising boycott against Facebook as part of the “Stop Hate for Profit” campaign started by U.S. civil rights groups after the death of George Floyd, a Black man in Minneapolis who died while in police custody on May 25.
The effort called on Facebook, which owns Instagram, to do more to stop hate speech.
“We will closely …

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