T-Mobile’s Un-carrier Next adds free extra phone number, scam blocking

uncarriernext-e1594913567157.jpgw1200stripall.jpeg
Last Chance: Register for Transform, VB’s AI event of the year, hosted online July 15-17.


When T-Mobile executives wanted to shake up the U.S. cellular industry, they announced the Un-carrier initiative, offering to free customers from long-term cellular contracts and expand their access to no- or low-cost roaming plans — a strategy that was once painted as unsustainable, yet helped the company win over huge numbers of customers and ultimately absorb smaller rival Sprint. Today, the combined company is a viable third-place challenger to Verizon and AT&T, so it’s announcing Un-carrier Next, the 17th step in its plan to “continue to change wireless for good.”

This is breaking news and will be updated shortly. Please refresh for additional details.

While the Un-carrier Next initiative is largely focused on scam blocking — including the debut of a ScamShield feature — arguably the biggest surprise in the event was the announcement that T-Mobile customers will be given a free second phone number, called Proxy#, which will let people have a way to avoid sharing their personal number with companies that gather and share numbers. The company will also allow customers to have a fresh start with their first phone number, switching for free.

T-Mobile says that it’s making the changes to address the massive wave of 58.5 billion robocalls and scam calls. Initially, a new ScamBlock feature can be activated to block scam calls manually, while a more fully functioned ScamShield app can be downloaded on July 24 with granular controls over different types of blocking — some for free, some for an additional charge.

The “Un-carrier” moniker is meant to signal that T-Mobile isn’t a traditional cellular carrier, and the various initiatives that rolled out over the years have been stabs at common carrier practices: confusing billing, extended contract requirements, crazy international roaming fees, and so on. In each case, T-Mobile took the opportunity to “fix” rivals’ perplexing practices.

Credit: Source link